Whip Finish Branding

Whip Finish is an outdoor company that believes in high quality products for optimal comfort and durability when fishing. Working with another colleague, we developed a series of logo designs that established Whip Finish.


3 Months 


Research, Design, & Mock Up 


Adobe Illustrator 

The Challenge

Create a brand that has multiple logo variations that allow consumers the easiest experience when shopping through their products. Each logo will contain an illustration of a particular fish species to optimize their product line's image.

Final Main Logo Design

Logo Fish Variations

Black and White Versions

Stationery Mockup

Website Mockup

Packaging Mockup

 © 2020 by Kelsey Hayden. Proudly created with Wix.com

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Kelsey Hayden

Graphic Designer