Whip Finish Branding

Whip Finish is an outdoor company that believes in high quality products for optimal comfort and durability when fishing. Working with another colleague, we developed a series of logo designs that established Whip Finish.


3 Months 


Research, Design, & Mock Up


Adobe Illustrator

The Challenge

Create a brand that has multiple logo variations that allow consumers the easiest experience when shopping through their products. Each logo will contain an illustration of a particular fish species to optimize their product line's image.

Final Main Logo Design

Logo Fish Variations

An important aspect for this logo design was the utilization of many species of fish. This could help the consumer easily identify which bait was created for which fish. 


Black and White Versions

Stationery Mockup

Website Mockup

Packaging Mockup