The Spot

The Spot effortlessly connects you with the community through millions of events world-wide. Connect with your contacts to explore numerous events for the most affordable price. Event finding has never been quicker, easier, and more fun!

On-Boarding

The on-boarding is used to enlighten the user of the capabilities of the application.

Personalize

When setting up the account, users are able to construct an avatar for easier user experience when connecting with friends.

Explore

With millions of events at the users finger tips, exploring the world has never been easier.

Connect

Messaging allows for users to connect and plan together. Carpool, plan a date, or even purchase plane tickets together. There are many ways to create connections to those around you.

Timeline

4.5 Month

Project

Research, Design, & Mock Up 

Tools

Adobe Illustrator & Adobe XD

The Challenge

Create a mobile application that will help everyday people find the most affordable events and keep them connected with their friends.

Research

Survey

The survey was formed with the intention of learning more about what features may be desired within the application.

Card Sorting

This card sorting research was conducted to have the participants organize the cards by priority or what they saw fit best. 

Research Insight

The key takeaways from the conducted research is that people are concerned about:

  1. Going to events with their friends or they typically do not go 

  2. They prefer events that are located near them that are affordable

  3. Being able to find events quickly so they have more time to save money and prepare to go

Personas

These character personas are meant to display the type of goals and frustrations certain people may be facing. This is used to advance how The Spot helps these individuals.

Journey Map

This journey map was created with the intention of understanding what our users go through to be able to improve The Spot. This ensures a seamless experience for the user.

Visual Design

The color palette primarily features a teal shade that is accompanied by the blue 

shade in multiple occasions through the use of gradients. Orange is used to create contrast from the blue tones.

Roboto is used because of its compatibility with Android products. The font is a sans serif font that is easy for the user to engage with.

Color Palette

Typography

#73CADB

#FFB43C

#2D6FB7

Roboto

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Wireframe

This was the first draft of the wireframe for The Spot. It shows the basic paths that flow through the application. It is the visual blueprint for the skeleton of the application.

On-Boarding

The on-boarding is used to enlighten the user of the capabilities of the application.

Personalize

When setting up the account, users are able to construct an avatar for easier user experience when connecting with friends.

Explore

With millions of events at the users finger tips, exploring the world has never been easier.

Connect

Messaging allows for users to connect and plan together. Carpool, plan a date, or even purchase plane tickets together. There are many ways to create connections to those around you.

 © 2020 by Kelsey Hayden. Proudly created with Wix.com

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Kelsey Hayden

Graphic Designer