Perky Pooch Packaging

Perky Pooch is not your normal dog food company. Inspired by the booklet, Why You Need a Dog Before You Have Kids, Perky Pooch was created to stand out from their competitors through colorful, engaging branding with high quality products and food for your Perky Pooch.

Timeline

3 Months 

Project

Research, Design, & Mock Up 

Tools

Adobe Illustrator 

The Challenge

Create a brand's packaging design that stands out on the shelf for being something different and interesting for the consumer. 

Planning

This brand was inspired by the booklet Why You Need a Dog Before You Have Kids. The same dog illustration and color palette is used on the packaging design as in the booklet. The packaging design began with brainstorming what are the most important items for dog product companies to offer. The next step was to create the best shape packaging for each product available. From there, the design process began.

Visual Design

The color palette primarily features a rotation of cream, orange, and blue color throughout the packaging for different flavors of dog food as well as the dog toys. Purple is used sparingly within the products typography and illustrations.

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Life is Goofy is combined with Sabandija ffp in multiple headers to create a fun and playful feel to the design. The sans serif 

font, Lato, is used as the body text to keep the information easily legible while still remaining inviting and friendly.

Color Palette

#F6F5C4

#2AACE2

#5765AB

#FCB443

Typography

Final Perky Pooch Packaging Design

Puppasnack "Mini's"

Puppasnack "Small's"

Puppachow Canned Food

Puppaball Tennis Ball Toy

Pupparope Rope Toy

Perky Pooch Bag

 © 2020 by Kelsey Hayden. Proudly created with Wix.com

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Kelsey Hayden

Graphic Designer