Perky Pooch Packaging
Perky Pooch is not your normal dog food company. Inspired by the booklet, Why You Need a Dog Before You Have Kids, Perky Pooch was created to stand out from their competitors through colorful, engaging branding with high quality products and food for your Perky Pooch.
Timeline
3 Months
Project
Research, Design, & Mock Up
Tools
Adobe Illustrator
The Challenge
Create a brand's packaging design that stands out on the shelf for being something different and interesting for the consumer.
Planning
This brand was inspired by the booklet Why You Need a Dog Before You Have Kids. The same dog illustration and color palette is used on the packaging design as in the booklet. The packaging design began with brainstorming what are the most important items for dog product companies to offer. The next step was to create the best shape packaging for each product available. From there, the design process began.
Visual Design
The color palette primarily features a rotation of cream, orange, and blue color throughout the packaging for different flavors of dog food as well as the dog toys. Purple is used sparingly within the products typography and illustrations.
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Life is Goofy is combined with Sabandija ffp in multiple headers to create a fun and playful feel to the design. The sans serif
font, Lato, is used as the body text to keep the information easily legible while still remaining inviting and friendly.
Color Palette
#F6F5C4
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#5765AB
#FCB443
Typography
Final Perky Pooch Packaging Design
Puppasnack "Mini's"
Puppasnack "Small's"
Puppachow Canned Food
Puppaball Tennis Ball Toy
Pupparope Rope Toy
