Why You Need a Dog 

Before You Have Kids

Why You Need a Dog Before You Have Kids encourages young couples to consider adopting a dog before parenthood. Dogs are essential to a young couples relationship as they teach love, patience, and many other great qualities.


2 Months 


Research, Design, & Mock Up 


Adobe Illustrator & InDesign 

The Challenge

Create an editorial booklet to encourage people to consider adoption because of the benefits of owning a dog. It can develop skills that can mature couples into being ready for parenthood.


Audience Profiling

Audience profiling allows an easier idea of the project's target market and creates the overall design to match the individuals who were intended to engage with the booklet.


After looking into the target audience for the booklet, the next step was to plan out the book's look and feel through sketches. These pictures capture the plan for the first few spreads.

Visual Design

The color palette primarily features a cream background color with accents of blue, purple, and orange throughout the illustrations and typography. 

Life is Goofy is combined with Sabandija ffp in multiple headers to create a fun and playful feel to the booklet. The sans serif 

font, Lato, is used as the body text to keep the information easily legible while still remaining inviting and friendly.

Color Palette






Final Design

 © 2020 by Kelsey Hayden.

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