Wheeling Brewery's Panhandle Pale Ale wears a new label to express its crisp, delicious hop flavor. This design is also accompanied by Wheeling Brewery's McColloch's Wheat Ale beer label design concept.
Research, Design, & Mock Up
Design and develop a beer label design that creates more traffic to those certain types of beer for Wheeling Brewery in Wheeling, WV.
Before beginning designing the beer labels, I researched the names of the beers to learn about the history of the names as well as inspire myself. Panhandle Pale Ale was more clear as to what I wanted to include. The shape of the northern panhandle of West Virginia is featured on the back of the label, as well as a location marker to where the brewery is located. It is surrounded by symbols of the northern panhandle.
The Panhandle Pale Ale design features a deep yellow color label to reflect that it is a lighter flavored beer with dusty gray and white accent colors. The McColloch's Wheat Ale features a deep, dusty red toned background with gray and dusty yellow to reflect the story of McColloch.
These beer labels use the font group Next within the design to give the label a strong typographic feel.